"We've overdone management and undervalued leadership." James Rogers is the manager of the Winecup Gamble Ranch in northeastern Nevada, one of the largest ranches in the country, spanning an area larger than Rhode Island. Tip and James discuss the history of the Winecup Gamble, pros and cons of large corporate ranches, their role in ranching and conservation communities, and unique challenges at the Winecup. James also talks about his management philosophy of taking care of people in order to get results on the land and in the commercial enterprise of cow-calf production. The conversation includes a large-scale outcomes-based grazing pilot permit with the Bureau of Land Management. Learn more about the Winecup Gamble Ranch at https://winecupgambleranch.com/.