Maurice and Beth are a father-daughter team who raise and sell farm-finished beef in Eastern Washington and are perhaps the first two-generation pair trained in holistic management. They have experienced the highs and lows of making a family ranch run well: for people, for land, for animals, for consumers. They reflect in this interview on decades of practice and adaptive learning and offer entrepreneurial lessons for others interested in doing direct meat sales and identifying other profit centers connected to a truly sustainable ranching operation. Beth operates a Cowgirl Camp (http://pnchm.org/educational-opportunities/new-cowgirl-camp/) for women in ranching, and the ranch website offers a good example for others working to promote their meat sales: https://www.lazyrbeef.com/.
AoR 56: Beth & Maurice Robinette, Practicing and Promoting Holistic Management
Lazy R Ranch website: www.lazyrbeef.com/
New Cowgirl Camp: pnchm.org/educational-opportun…es/new-cowgirl-camp/
WSU case study videos: csanr.wsu.edu/case-studies/